Social Media

Social MediaSocial media is a legitimate business tool, although it is still widely misunderstood, mistrusted and misused.

Social media can bring you real-time news and competitive intelligence, and help you with work-life integration. It is a tool for customer relationship management, and business development.

A social media presence for businesses of all size is a basic service expectation by clients and customers in today’s connected world. The public had become accustomed to contacting businesses via social media, to have a conversation, give feedback and receive customer service.

Social media is about sociology not technology.
Brian Solis (1970 – )

You may choose to avoid social media, but that won’t prevent your clients and customers from discussing your business on social media – you just won’t be part of that conversation, and won’t be able to influence the public discourse about your business …

Personal branding, including a professional social media profile, is also becoming a quintessential professional standard at all levels of seniority, across all industries. Blogging increasingly forms part of a well-rounded online presence, with professionals sharing their knowledge and opinions, and engaging in conversations with readers. It doesn’t matter what your job or profession is – whether you are a doctor, an engineer, a lawyer, a plumber or a teacher, a blog enables you to share your knowledge, engage your peers, and reach the public.

Social media round-up
My social media updates
at The Vue Post

I am experienced in establishing and maintaining successful professional blogs, including a restructuring and insolvency blog, which was used in the practice and business development of a prestigious national law firm for over six years. I also practice what I advise others to do, and I have a professional and personal blog of my own, The Vue Post, where I write about social media, the law, technology, and cultural and social issues.

I have had a web presence, and blogged in a range of formats, since 1999, and have been actively engaging with social media since it emerged a decade ago.

Many struggle getting their head around the concepts of social media presence, personal branding, and blogging. Even identifying the relevant platforms for creating a business or professional online presence, whether on a website, blog, LinkedIn, Facebook, Twitter or Instagram can be a difficult process. Those difficulties can contribute to the unease many feel about social media.

I am uniquely suited to help businesses, employees and professionals navigate the often confusing maze of social media, from planning, to establishing and managing a social media presence, and to provide support to business and legal teams on a wide range of social media relates issues.


A selection of articles I published over the years which touch on the nature of social media, the issues it raises, and practical solutions: